BLK BOX adds England Women’s Senior Squad to the trophy cabinet.
England will prepare for their 2022 Women's Euros matches this summer in style at The Lensbury Resort in south-west London.
After considering several options, head coach Sarina Wiegman felt 'The Lensbury' provided the best possible location for England to prepare for the challenge of taking on Europe’s top teams. Whilst at the location was perfect for the squad, the space available wasn’t 100% fit to cater to the needs of the Lionesses training and recovery. As a partner of Lionesses and FA, Nike wanted to re-vamp the space to make it both fit for purpose but also welcoming, unique and personalised to the team and management.
Having previously supported Nike on a number of activations and recently equipping their new LDN HQ – our expertise was unmatched when asked to optimise their temporary training space. Together with Nike & Lionesses coaching staff we worked on reorganising, rebranding and removing unnecessary equipment from the space, to ensure maximum output was achieved.
“Having seen the great work you guys have done in our KX office, I wanted to see if we could collaborate on the gym space at the team’s training base for the tournament. In terms of the space itself, we’re still very much looking for a solution to make it look and feel more premium“, said Nike Representative, Jason Purewal.
While also creating some personalised pieces to make the team feel more at home in their new environment. Some co-branding pieces provided by BLK BOX include Competition Plates, Soft Plyo boxes, Performance Turf Flooring, Dumbbells & Storage and accessories. As their stay at The Lensbury would be temporary it was important that the equipment provided could be easily brought in for the tournament and moved to another space thereafter, but still able to do the job of preparing the team for each and every game.
“It's important that our tournament base is a home from home for the squad and support team, and I've no doubt we'll find that here. Confirming our base is another step towards what we all hope will be a memorable summer”, said head coach Sarina Wiegman.
“This year means more”
We are particularly proud of the small part we have played in supporting The Lionesses and to be a part of the long overdue rise in interest and associated participation of women’s elite sports. This year’s Women’s World Cup has already shown that interest in the women's game is rising. The BBC reports that a record 6.1 million people tuned in to watch England beat Scotland on June 9. That figure dwarfed the 1.2 million who watched the men’s team play Switzerland that same afternoon.
Working alongside Nike in any project is always a bonus, as we respect everything they stand for. With a drive for inclusivity changing women’s sports across the board, all the way from the grassroots to the pros.
“The more we show young girls what success looks like, the more it inspires young children to play sports and be involved. I think we will continue to support that strategy with the intent that, in years to come, football, for example, will become much more of dual-gender or a gender-neutral sport”, said Sarah Hannah, VP GM of Nike Women’s in Europe, the Middle East, and Africa.
Wishing the England team good luck throughout their Euro’s 2022 campaign.