At BLK BOX we are committed to delivering brilliant creative that sets the bar for our industry, developed in-house by a team who love what they do. Our aspiration is to become a leading brand in Strength and Fitness equipment. We have a clear, ambitious strategy which requires an experienced content team to propel us forward.
This position is a senior role within the marketing department. Responsible for setting and delivering all content and social strategy across our brand. This role will report to the Marketing Director and be responsible for all editorial, video, and social content. The role includes the management of direct reports alongside leadership and development of the brands content strategy.
KPIs:
- Strong social engagement and audience reach.
- Content and social strategy development & execution.
- Strong organic traffic to BLK BOX site from editorial, showcasing a financial return.
Key Responsibilities:
- Lead and develop an in-house social team ensuring a growth mindset culture.
- Ensure a clear vision for our brand across content, community and social and execute against this.
- Influence a variety of internal and external stakeholders to showcase the importance and financial value of the team’s output.
- Be a champion and custodian of our brand, ensuring that we are seen both internally and externally as a leader amongst our competitors.
- Ensure the customer is at the heart of everything that we do.
- Grow our social engagement and therefore our audiences.
- Drive an increase in organic traffic to our site through content, showcasing a financial return to the business.
- Embody, Champion, and demonstrate the values of the BLK BOX brand.
Experience:
- 3+years’ experience leading a social and editorial team.
- Proven track record of developing teams and culture.
- Strong content portfolio (relevant to health & fitness).
- Proven track record of growing social accounts (through paid & organic content).
- Strong understanding of social, particularly analytics and measurement.
Qualifications:
Undergraduate degree in relevant subject; English, Communications, Marketing, Advertising, Public Relations, Media, Journalism, Business or other.
Competencies:
- Client obsessed mindset.
- Builds rewarding and valuable relationships.
- Exhibits ambitious thinking – no idea is off the table.
- Looks beyond the obvious to find creative solutions.
- Always positive, energetic, and ready with a ‘can do’ attitude.
- Influencing others with enthusiasm and vision.
- Sets high standards, pushes boundaries, and always seeks to improve.
- Confident and effective team leadership.
- Always acts as if they’re a brand ambassador.
- Genuine interest in customer satisfaction and delivering excellent service.
- Drives improvements for themselves, their teams, and the company.
- Prepared to use initiative and think outside the box.
