The ATHX 24 Hour Challenge: Community, Resilience, and Real Impact
The ATHX 24 Hour Challenge has officially wrapped, marking an extraordinary achievement for everyone involved. What started as a test of endurance quickly became something much bigger. It became a demonstration of purpose, teamwork, and the powerful role physical challenge can play in supporting mental health.
Over a full 24 hours, the NABS team pushed through every station, every rotation, and every moment of fatigue ATHX threw at them. Working in pairs, they maintained momentum through the night and into the final stretch, showing the level of discipline and mental toughness required to sustain performance across an entire day.
More Than Performance
While the physical achievement alone was remarkable, the impact extended far beyond the competition floor. The challenge was created to raise awareness and funds for NABS, the organisation supporting mental health and wellbeing across the media and advertising industry.
So far, the event has raised an incredible £27,706, with donations continuing to come in. Every contribution directly supports the confidential advice, support services, and wellbeing resources that NABS provides to professionals across the sector.
Events like this reinforce an important message. Movement is not just about performance or aesthetics. Physical activity plays a key role in managing stress, improving mood, and strengthening mental resilience. The 24 Hour Challenge showcased this connection in real time.
A Collective Effort
The success of the challenge was built on more than the athletes taking part. It relied on a wider community of supporters, sponsors, volunteers, and spectators who helped drive momentum throughout the event.
As the official equipment sponsor of ATHX, BLK BOX was proud to support the challenge by supplying additional kit designed to withstand high volume use and continuous rotation. Supporting initiatives like this reflects our belief that training spaces and equipment should help create opportunities for connection, growth, and positive change.
The ATHX 24 Hour Challenge proved what is possible when an industry comes together with a shared goal. It showed that strength is not only measured in reps or time, but in community, purpose, and the willingness to show up for something bigger than ourselves.
We are proud to have supported the initiative and even prouder of the community that made it happen.