When it comes to high-performance flooring, Ecore International continues to push the boundaries with its patented itsTRU® Technology. This innovative process takes recycled materials and fuses them into durable, energy-responsive surfaces that combine design flexibility with unmatched functionality.
The Science Behind itsTRU® Technology
At the core of itsTRU® Technology is Vulcanised Composition Rubber (VCR), which serves as the “muscle” of the flooring system. The process begins with careful collection, sorting, and grinding of materials, often from post-consumer tyres, into uniform pellets. These are blended with high-quality binders and subjected to pressure, forming a resilient VCR layer that absorbs force while returning energy to the body.
Next, Ecore applies its patented fusion process, bonding this VCR layer to another surface material using heat and pressure. This fusion produces a flooring solution that performs at the highest level, whether it is for sports facilities, educational environments, healthcare settings, or retail spaces.
Endless Possibilities in Design and Performance
itsTRU® Technology does not just focus on performance. It opens a world of design potential. The fusion process allows VCR to be combined with turf, vinyl, or other surfaces, creating aesthetically versatile products with minimal waste. Beyond visual appeal, these surfaces enhance safety, reduce sound and vibration, and provide superior force reduction and energy restitution.
This approach also advances sustainability. Ecore’s flooring systems can feature up to 97% post-consumer recycled rubber, offering anti-fatigue properties while meeting and exceeding low VOC emission standards. The result is a product that is as environmentally responsible as it is durable.
Performance Through Experience
Manufacturing recycled rubber flooring may seem straightforward, but achieving top-quality performance is anything but simple. For over 20 years, Ecore has refined its processes, using only the best recycled rubber and binders to produce flooring that stands the test of time. itsTRU® Technology represents the culmination of this expertise, creating products that outperform conventional solutions and redefine industry standards.