BLK BOX x NABS x ATHX Games

Next weekend at ATHX London, a 24-hour charity workout will take place alongside the main event, raising funds and awareness for NABS. As the official equipment sponsor of ATHX, BLK BOX is proud to support the challenge by supplying kit to help make it happen.

The Challenge

Part one of the NABS x ATHX fundraiser is a never before attempted 24 hour, non stop version of the ATHX Games format. A team of 12 industry professionals will work in pairs across the full day and night, rotating through workouts that test stamina, teamwork, and mental resilience as much as physical capacity.

The team represents a wide cross section of media and advertising, united by a shared purpose to raise awareness and funds for mental health support across the industry. Their preparation has included a structured 12 week training programme combining individual plans and team sessions, a clear example of how consistency and shared accountability build real capacity for long duration challenges.

So far, the fundraiser has already surpassed £15,000, with 100% of donations going directly to NABS.

Get Involved: The NABS Media Heat

Part two of the fundraiser opens the door to wider participation. On Sunday 1 February at 8.30am, an entire ATHX Games heat is reserved for industry participants taking on the official workout.

ATHX is built around inclusivity. Whether you are new to training or enjoy a more competitive edge, you choose the level that works for you. Teams of two can sign up, with up to 40 places available. The entry fee of £90 per person is donated in full to NABS.

You will finish around 11am, just an hour before the 24 hour team completes their challenge, bringing everyone together for a shared moment of celebration, and probably some well earned rest.

The Call to Action

If you work in media or advertising and want a reason to move, connect, and contribute, this is it. Grab a partner, choose your level, and get involved. You will be supporting your own wellbeing, amplifying an important message, and helping raise funds for an organisation that supports the industry when it matters most.

To donate, visit the NABS x ATHX JustGiving page.

To sign up or ask questions about taking part, contact james.cornish@vevo.com

Strength is built through challenge, but it is sustained through community. We are proud to stand behind NABS and ATHX as this community comes together to go the distance.