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Inside the Build: Intent91

Following the success of their first three personal training gyms in Sussex, INTENT91 expanded into Surrey with a brand-new facility designed to reflect their unique ethos - training with purpose, in a welcoming, community-driven environment.

BLK BOX was chosen to deliver a space that would empower members and coaches alike with premium equipment, clean lines, and a flexible layout optimised for personal training and small group sessions.

With a focus on simplicity, flow, and intent, the gym was designed to support a wide range of clients - from complete beginners to high-performing individuals - all within a high-spec, inclusive setting.

The Brief

The gym needed to:

  • Support personal and semi-private coaching: Allow coaches to easily move between clients while maintaining flow.

  • Reflect the brand: Integrate custom-branded equipment and a cohesive colour palette.

  • Maximise functionality: Make the most of every square metre, with smart storage and multi-use equipment.

  • Foster community: Create an environment that’s welcoming and approachable, without compromising on performance.

The facility needed to serve as a physical representation of the INTENT91 culture - professional but not intimidating, premium but people-first.

Key Equipment

  • 3 x BLK BOX 3 Series Half Racks (Custom branded, grey finish)

  • 3 x The Belfast Bar (20kg)

  • 3 x Ladies Belfast Bar (15kg)

  • 3 x BLK BOX Hex Bars (7ft)

  • Full range of Rubber Hex Dumbbells (2.5–30kg)

  • Premium Cast Iron Kettlebells (8kg, 12kg, 16kg)

  • 3 x Utility Adjustable Benches

  • 3 x Soft 3-in-1 Plyo Boxes

  • Flat storage shelves and barbell holders

  • Colour HD Bumpers + Change Plates

  • Flooring: Challenger Tiles 

Each element of the install was chosen to balance function and flow — helping coaches deliver high-quality sessions, while keeping the space tidy, approachable, and built to last.