Andrew Cotton: The Pursuit of Better
Andrew ‘Cotty’ Cotton explores what keeps him coming back to big wave surfing, from the physical demands of preparation to the risks that come with taking on some of the world’s biggest waves.
Andrew’s story is one of resilience, accountability and the belief that his best waves are still ahead of him.
The Pursuit of Better video series
The people, places and principles driving progress - inside and outside the gym.
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Gabby Moriarty
Gabby Moriarty explores what drives her to keep improving, from HYROX competition to the work behind it, in a story of consistency, resilience and discovering what she’s capable of.
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Sika Strength
Eoin Murphy and Daire Fitzgerald of Sika Strength share how their approach to training has evolved, and why getting stronger is only part of the picture.
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Jayne Lo
Jayne reflects on her transition into motherhood and how she approaches training, progress and performance.
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Thomas Ramos
The genius of French Rugby on performance at the highest level of rugby, and the standards that keep him ready for the biggest moments.
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Ali Turpie
In 2020, Ali Turpie’s life changed in a matter of hours after a stroke disrupted everything he knew. Ali shares how that experience reshaped his understanding of strength, progress, and recovery.
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Andrew Porter
The habits, discipline and mindset that have shaped Andrew's career at the highest level of rugby.
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Ben Deakin
From battling mass starts at the Megavalanche, to digging for days in the Utah desert, to racing enduro and mini downhill back-to-back, Ben Deakin breaks down how off-bike training gives him the engine to ride harder, for longer.
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Mat Pritchard
From chaos to control. From MTV’s Dirty Sanchez to Ironman. Matt Pritchard’s story is one of complete transformation - from fame, excess and self-destruction to sobriety, endurance, and purpose.
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Danny Rae
Why quality beats quantity, and how he’s pushing towards becoming a HYROX World Champion.
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Debbie Hally
See how Debbie’s mindset, training, and resilience power her role saving lives as part of a Search and Rescue team.
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Elliott Sterling
A major setback at just 14 years of age sparked a journey of resilience and purpose. Elliott shares what drives him today: no ego, no shortcuts, just honest work.
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Jasmin Crossfield
For Jasmin, training isn’t about chasing a handicap. It’s about movement that’s controlled. Decisions under pressure. Confidence when no one’s watching.
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Amy Truesdale
Amy Truesdale is a trailblazer in the world of Taekwondo. Her relentless pursuit of excellence serves as a powerful reminder of the importance of continuous growth.
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Patrick James
Step inside Marchon Stratford and meet gym owner, Paddy. This story is a celebration of progress, not perfection - of the small, incremental steps that lead to big changes.
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Conor Ferguson
A record-breaking Irish swimmer whose journey from youth podiums to Olympic relays reflects a decade of dedication.
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Daryll Neita
One of Britain’s fastest ever sprinters. With a brace of Olympic medals already to her name, her place in history is still being written.
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Michael Sandbach
One of the UK’s leading HYROX athletes - a relentless competitor who shattered barriers and redefined British performance in the sport.
Pursuit of Better Magazine
A snapshot of a brand in motion. A record of how belief becomes practice, and how practice becomes the standard others rely upon. This is the Pursuit of Better.
Explore products featured in the video
How we make the world's best strength equipment
At our Belfast HQ, we laser-cut, weld, powder coat and build equipment that’s trusted by the best.
This is where the Pursuit of Better begins - on our factory floor.
The Pursuit of Better: behind the scenes gallery
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