The Pursuit of Better

Our mission is simple yet powerful: to empower coaches, gym owners and athletes in their Pursuit of Better.

This philosophy drives everything we do, from manufacturing world-class strength equipment to creating bespoke training facilities.

Jayne Lo: The Pursuit of Better

Jayne reflects on her life in fitness, her transition into motherhood and how having her son Kailo has changed the way she approaches training, progress and performance.

A story about adapting, rebuilding and finding a different kind of strength.

The Pursuit of Better video series

The people, places and principles driving progress - inside and outside the gym.

  • Thomas Ramos

    The genius of French Rugby on performance at the highest level of rugby, and the standards that keep him ready for the biggest moments.

  • Ali Turpie

    In 2020, Ali Turpie’s life changed in a matter of hours after a stroke disrupted everything he knew. Ali shares how that experience reshaped his understanding of strength, progress, and recovery.

  • Andrew Porter

    The habits, discipline and mindset that have shaped Andrew's career at the highest level of rugby.

  • Ben Deakin

    From battling mass starts at the Megavalanche, to digging for days in the Utah desert, to racing enduro and mini downhill back-to-back, Ben Deakin breaks down how off-bike training gives him the engine to ride harder, for longer.

  • Mat Pritchard

    From chaos to control. From MTV’s Dirty Sanchez to Ironman. Matt Pritchard’s story is one of complete transformation - from fame, excess and self-destruction to sobriety, endurance, and purpose.

  • Danny Rae

    Why quality beats quantity, and how he’s pushing towards becoming a HYROX World Champion.

  • Debbie Hally

    See how Debbie’s mindset, training, and resilience power her role saving lives as part of a Search and Rescue team.

  • Elliott Sterling

    A major setback at just 14 years of age sparked a journey of resilience and purpose. Elliott shares what drives him today: no ego, no shortcuts, just honest work.

  • Jasmin Crossfield

    For Jasmin, training isn’t about chasing a handicap. It’s about movement that’s controlled. Decisions under pressure. Confidence when no one’s watching.

  • Amy Truesdale

    Amy Truesdale is a trailblazer in the world of Taekwondo. Her relentless pursuit of excellence serves as a powerful reminder of the importance of continuous growth.

  • Patrick James

    Step inside Marchon Stratford and meet gym owner, Paddy. This story is a celebration of progress, not perfection - of the small, incremental steps that lead to big changes.

  • Conor Ferguson

    A record-breaking Irish swimmer whose journey from youth podiums to Olympic relays reflects a decade of dedication.

  • Daryll Neita

    One of Britain’s fastest ever sprinters. With a brace of Olympic medals already to her name, her place in history is still being written.

  • Michael Sandbach

    One of the UK’s leading HYROX athletes - a relentless competitor who shattered barriers and redefined British performance in the sport.

Pursuit of Better Magazine

A snapshot of a brand in motion. A record of how belief becomes practice, and how practice becomes the standard others rely upon. This is the Pursuit of Better.

Explore products featured in the video

How we make the world's best strength equipment

At our Belfast HQ, we laser-cut, weld, powder coat and build equipment that’s trusted by the best.

This is where the Pursuit of Better begins - on our factory floor.

The Pursuit of Better: behind the scenes gallery

Find out more

If you're looking for advice on strength equipment or inspiration for your next dream facility build, just get in touch.