PureGym are the UK’s leading gym operator and first chain to successfully reach over 1,000,000 members. The company is now celebrating their 100th Functional Training Zone (FTZ); a radical concept that 10 years ago would have seemed unachievable.
The unique 1000sqft concept was created in collaboration with equipment specialist, BLK BOX, whose challenge was to maintain PureGym’s market leader postion by applying a radical rethink to the low-cost gym model.
“The partnership between PureGym and BLK BOX has been nothing but positive. The BLK BOX team has been with us every step of the way. Their creativity and superior knowledge have made them a fantastic sounding board as we introduce the new Functional Training Zones across the PureGym estate.” Richard Annetts, Model & Equipment Manager at PureGym
With close to 250 PureGyms across the UK, the company shows no signs of slowing down. As they continue to disrupt the budget gym market with a bold and innovative strategy, their focus remains on delivering real value to their members – an ambition that BLK BOX fully supports.
“Working with PureGym has been an extremely exciting challenge for everyone at BLK BOX. We spent almost a year working on and refining a concept that would differentiate PureGym from their competitors and more importantly, increase member satisfaction." Miles Canning, Head of Product at BLK BOX
Equipped with the latest functional training equipment, the FTZs are designed to excite PureGym members and inspire personal trainers. The zones are a thoroughly engaging space and are adaptive for one-to-one workouts and group classes. Positioned prominently, the FTZs' vibrant turf along with custom functional training rigs create a ‘wow’ factor throughout the estate. This is a partnership that is continuing to thrive and we look forward to seeing what they have in store for next year.