Mindset Journal

The Pursuit of Better

We talk a lot about the Pursuit of Better. It’s more than a slogan for us - it’s a way of thinking that drives everything we do. We never settle: always improving, constantly pushing the limits of what’s possible. Whether that’s the way we design a new facility, build our equipment, or show up for each other every week.

Our Mindset workouts were born from that idea. Every Wednesday, the team down tools for an hour and train together. It’s not about who lifts the most or finishes first (ok, sometimes it is...!) - it’s about showing up, working hard, and getting better, side by side. It’s a reminder that progress isn’t made alone, and that discipline and consistency matter more than motivation.

These sessions have become a core part of our culture. They’ve challenged us, connected us, and reminded us why we do what we do, building world-class equipment for people who share that same mindset.

This book is a reflection of that journey. A snapshot of the work, the energy, and the people behind BLK BOX.

Because in the Pursuit of Better, there’s always more to give.