Pure Gym Press Release - 26/06/2019
The UK’s biggest gym chain PureGym partner with BLK BOX to strengthen their functional training offering.
After a rigorous tender process in 2019, BLK BOX are extremely proud to have won an exclusive contract to supply and install the new Functional Training Zones (“FTZ’s”) throughout the PureGym estate. Founded in 2008, PureGym is the UK’s largest gym chain with over 1 million members and a pioneer of the high value, low price sector. The Functional Training Zones and classes were designed solely for PureGym and partnering with BLK BOX will ensure they cement their place as the number one gym chain in the UK for the foreseeable future.
Miles Canning, Head of Product at BLK BOX, added: “Working with Pure Gym has been an extremely exciting challenge for everyone at BLK BOX. We spent almost a year working on and refining a concept which would differentiate PureGym from their competitors and more importantly, increase member satisfaction."
The FTZ’s are flexible spaces adaptable for both one-to-one workouts and group classes. The zones include a Goliath series functional rig, agility turf and a range of BLK BOX equipment which is designed and manufactured from the company’s headquarters in Belfast.
“The partnership between Pure Gym and BLK BOX has been nothing but positive. The BLK BOX team have been with us every step of the way and have been a fantastic sounding board as we introduce the new Functional Training Zones across the Pure Gym estate”. – Richard Annetts – Model & Equipment Manager, Pure Gym
PureGym have exciting plans to roll this hugely successful concept across their 250 gyms, with a similar number of new openings planned over the duration of the contract and BLK BOX will be there every step of the way…
