Inside the Build: Soho Farmhouse
As part of Soho House’s commitment to delivering premium wellness experiences across its global destinations, Soho Farmhouse set out to create a training space that matched the brand’s distinctive balance of luxury, community and wellness.
With a clear vision for both design and functionality, Soho House partnered with BLK BOX to develop a gym that seamlessly blends high-end aesthetics with professional-grade equipment and durability.
The Brief
The Soho House team wanted to create a space that reflected their premium aesthetic while delivering a high-performance training environment. The goal was to design a hybrid gym that supports both functional and strength-based training.
Key priorities for the project included:
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Designing a versatile layout that allows members to move easily between strength, conditioning, and mobility zones.
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Installing durable, high-quality custom equipment that reflects the Soho House brand and design standards.
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Integrating performance features such as sled tracks, lifting areas, and cardio zones while maintaining a clean, premium aesthetic.
The Build
The flooring combines Challenger Tiles with a shockpad underlay and custom black Agility Turf, creating a durable and cohesive training foundation across lifting, plyometric, and conditioning zones. Designed with purpose, the turf provides a functional movement area for sled pushes, loaded carries, and dynamic conditioning work, adding flow to the gym and supporting a variety of training styles while maintaining a clean, professional look throughout the space.
To maximise versatility, the layout features a combination of Custom 5 Series Nexus Compact Racks and Smith Machine Attachments with integrated storage, 5 Series Adjustable Benches, and a full range of functional accessories. Each zone is designed to support everything from strength work to high-intensity training, giving members the freedom to train with purpose and intent.
Cardio is covered with Concept2 SkiErgs and BikeErgs, complementing the surrounding strength and functional areas. Belfast Bars (20kg and 15kg), HD Bumper Weight Plates, Cast Iron Kettlebells, and both Premium Urethane and Hex Dumbbells provide the tools for serious lifting. Every detail was considered, from the flow between lifting platforms and turf to the placement of the conditioning kit, creating a space that performs as well as it looks.
The Result
The finished Soho Farmhouse gym offers members a high-quality training experience within a uniquely tranquil setting. By combining durable BLK BOX equipment, smart design, and attention to detail, the Health Club delivers a complete training environment that blends seamlessly with relaxation, giving members a place to train hard, recover and connect, all within one of Oxfordshire’s most iconic destinations.
